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Rum with a Twist
Rum has been a maritime staple for many a moon, with daily naval rum rations starting in 1731 and only really drawing to an official close on Black Tot Day, July 31st, 1970. Of course, sailors weren’t exactly sipping on Diplomatico on the rocks back in the day; quality was known to be pretty sketchy at the best of times, necessitating mixing into grog and precursors to what we now know as flavoured rum
These days rums aren’t flavoured or spiced as a need to disguise dire distillates, in fact consumers cannot seem to get enough of the category, with flavoured and spiced growing to half of all off-trade rum sales and moving in the same direction in the on-trade
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Total Smoke Show
Smoke, pepper, citrus, earthy charms, this Mezcal has it all. While it might not be everyone's bag, it most certainly is a favourite at Distilled. Beyond a smoky Marg, we've a few ideas for you to get stuck into that charred charmer so that you can see what it can really do
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Pina Colada Day – 10th July
Nothing says 'holiday' more than pineapple, coconut and rum. The Pina Colada has been maligned for too long now; with some work, good ingredients and, admittedly a bit of a sweet tooth, this cocktail can be a real pleasure... guilty or otherwise. So crack open the rum, check the date on that coconut cream and get the blender out of the cupboard; it's time to party like it's 1989
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World Mojito Day – 11th July
It's coming up to Mojito Day, so why not put a few specials on and maximise the opportunity. We have a few recipes for you, some of them playing pretty fast and loose with the term 'Mojito', but extremely smashable - in a responsible fashion - either way
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Party Flavours
While flavoured gin fatigue seems to have crept in, flavoured vodka has been quietly gaining momentum.
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WORLD WHISKEY DAY – May 20th
Imported whiskies are growing in volume and value, and more outlets are choosing to stock them - make sure you have a couple up your sleeve that work as a strong upsell or a familiar favourite
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Alt // Spritz
The last year has seen spritz serves hit the 7th most popular cocktail in the UK*, and growing only behind the flavoured Martini in popularity...
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Irish Spirit
With gin, rum and tequila booming, it can be easy to overlook categories that can still be filled with potential that are a little less high profile. Whisky remains the second biggest spirits category in the off trade, only beaten by vodka, and is the only spirit to be on par with sales compared to three years ago*, meaning that there is a clear appetite